In this installment of Technique Tuesday, we dive into the “multipart hook” technique used in Jung Kook and Jack Harlow’s “3D.”
Appearing in each of the song’s three post-choruses, the hook consists of two distinct lyrical and melodic segments and incorporates a variety of “hook dressing” techniques to make it shine. Among them are the inclusion of the song title, a unique standout statement, melodic spotlighting, “say it again” repetition and A.P.M. (audience participation moment) readiness through its call and response quality.
To see how this technique was masterfully used in the song, view this technique in the techniques library here.