“Calm Down (Remix)” is a duet between Nigerian singer Rema and U.S. pop superstar Selena Gomez. Since its release, the song has landed in the Top 10 on over 30 charts throughout the world, peaking at #1 on over 10, including the Billboard Mainstream Top 40, Adult Top 40, Afrobeats Songs, Rhythmic and World Digital Song Sales charts.

In this Technique Tuesday we focus on “Calm Down’s” stellar use of the repetitive “say it again” hook technique. Within the chorus and post-chorus, each line becomes a nexus of both lyrical and melodic repetition, embedding these irresistibly catchy “hook centers” firmly in the listener’s memory while simultaneously keeping things interesting and engaging as they progress.

View this technique in the techniques library here.