In this installment of Technique Tuesday, we dive into the masterful use of the “multipart intro” technique in Taylor Swift’s recent #1 hit, “Is It Over Now (Taylor’s Version) [From The Vault].” Over the course of 22 seconds and two distinct segments, the intro serves to instantly grab the listener’s attention, create a vibe, tease a fragment of the song title hook, establish key aspects of the song, and more.

View this technique in the techniques library here.