K-POP is a group vocal between three diverse, yet synergistic, Hot 100 Top 10 superstars: Travis Scott, Bad Bunny and The Weeknd. Each artist’s unique style is showcased both individually and together as the song progresses, creating a highly engaging listening experience that appeals to all three artist’s fanbases.

The song begins in an intriguing, attention-grabbing manner with heavily processed vocals from Travis Scott and smooth R&B vocals from The Weeknd, both of which are in line with each artist’s style. From there, Scott takes the reins in verse 1 with his signature processed, rapped/sung lead and background deliveries.

Verse 2 then shifts to Bad Bunny, which begins with his signature “yeah, yeah” adlib. In contrast to Scott, his vocal is less processed, save for atmospheric reverb and delay; more overtly sung than rapped; delivered in Spanish; and is accompanied by the defined reggaeton-influenced beat right from the start to jibe with his main genre affiliation. Note that this beat was also featured in Scott’s verse but was introduced in the second half as opposed to the first. In addition, the timbre of the beat along with its pattern shares similarities with afrobeats, another key influence on the rise heard in recent Top 10s such as Calm Down, Essence and Woman.

The first chorus then shifts back to Scott and The Weeknd, where both artists perform the lead in octaves. Scott covers the low octave, while The Weeknd covers the high. Note that the vocal is entirely sung, which caps off the progression from Scott’s more overtly rapped vocal to Bad Bunny’s more overtly sung vocal across verses. The two artists then carry over in the ensuing vocal break post-chorus “D” (departure) section, where the unique arrangement serves to heighten interest while the vocalist continuity maintains cross-section cohesion and familiarity.

With both Scott and Bad Bunny having been featured solo in verses 1 and 2, respectively, The Weeknd gets his chance to shine in verse 3. The section features his signature smooth, melismatic R&B-influenced sung vocals, which are complimented by Scott’s background adlibs in the second half of the section. Along with heightening interest, Scott’s inclusion also increases his time in the mix, which makes sense considering it’s his lead single, despite the equal artist billing.

The last section in the song – chorus 3 – features all three artists in a prominent manner. The section begins with Bad Bunny’s signature adlib, which is included as a pickup at the end of the verse in tandem with The Weeknd’s signature run. This both concludes the verse and begins the chorus in a clever and engaging way. Travis Scott and The Weeknd then follow, once again harmonizing on the lead, which heightens the song’s memorability factor against the disparate verses. Bad Bunny then returns one last time, concluding the song on a familiar and engaging note with a reprise of his signature adlib.

View this technique in the techniques library here.


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